Are you making every lead count? Everything that we do should leverage digital marketing.
Leave a CommentGearhead, former byte slinger, outsourcing expert, digital marketing consultant, terrible musician
Month: January 2021
We are going to look back on the last ten years as a golden age of social media. Unless we find a way to get along, we are going to end up in fragmented silos that do not communicate with each other.
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It was your standard morning pop in. I just needed to deliver some information related to an email sent the night before and see how my coworker was doing. That was when she checked her email, and I noticed that she had close to ten thousand emails in her inbox, of which more than half were unopened. I regretted bringing it up before I finished. To her, emptying her inbox was the equivalent of running a six-minute mile. That inbox was a ten thousand email anchor on her productivity. It was time to declare email bankruptcy. As someone that keeps my…
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I didn’t want to be on the phone. It was a call I had tried to avoid, mostly through willing other people into action with positive thoughts. It didn’t work, and now I was about to have an unpleasant conversation. I navigated the response tree and made the nonsensical selections that could only have been created by a programmer looking at an org chart and eventually reached someone that couldn’t avoid helping me. The unfortunate woman that answered was about to solve my problem because she had to; we were out of time. She apologized. Everybody I spoke to apologized. What…
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“A good plan, violently executed now, is better than a perfect plan next week.” George S. Patton. The longer that we are in business, the more this proves to be true. Just having creative ideas does not improve our business. We have to execute on them. The sooner that we act on implementing an idea, the more likely we are to try it and see if it works. The faster we complete the implementation, the more likely we are to iterate on the idea to improve it. Success is dependent on our activity, so getting into the habit of acting…
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