Last updated on September 18, 2024
Google Ads is rolling out a new system of managing policy violations in September of 2021. The new system will use a three-strike system of escalating penalties to force advertisers to adhere to Google policies. Strikes expire after 90 days.
Piloting a new ‘strikes’ system to address repeat ad policy violations – Google Ads Help
July 20, 2021Google is committed to creating a trustworthy ad experience for users, advertisers and publishers. Our Google Ads policies exist to prevent unsafe or harmful ads from showing on our platf
While the new policies should make it clear to advertisers when they violate Google policies, there is a concern that the systems used to detect violations and appeal the strikes may not be sophisticated enough and issue strikes when not warranted.
If your business has concerns about the new violation system, Digital Onramp WSI can help. Feel free to schedule a meeting to discuss your situation.
